Three whitening toothpastes that are truly popular at Olive Young Korea—just remember these three.

Author: YEPPURIKO Editorial Team•04/29/2026

Beauty Lifestyle Popular Whitening Toothpaste at Korea's Olive Young

There are only 3 truly popular whitening toothpastes at Korea's Olive Young to remember

🦷 A classic for white-teeth care that you can buy while traveling

Brought to you by YEPPURIKO. This article introduces items that the YEPPURIKO team actually purchased and used at Olive Young.

Why Korean Toothpaste Is Trending

Korea's Olive Young (Olive Young) has a well-stocked oral care section in addition to cosmetics.

Among them, Olive Young's whitening toothpastes have maintained steady popularity as items to pick up while traveling and take home.

However, some people may find it difficult to decide what to choose because there are too many varieties lined up on the shelves (individual differences apply).

If you’re unsure, choosing from these three brands—EUTHYMOL, Vussen, and Colgate—is a safe bet.

EUTHYMOL: Many people start by choosing it for its packaging

When it comes to popular whitening toothpaste at Korean Olive Young stores, the first name that comes to mind is EUTHYMOL.

It is a brand that has gained attention in Korea for its unique whitening ingredients.

The collaboration packaging with My Melody is cute, and many people seem to choose it based on its appearance.

Staff members who actually tried it said that the minty freshness was relatively gentle and that it was easy to use even in the morning (individual experiences may vary).

✅ EUTHYMOL price guide (106g)

・Normal: 9,900 won

・Whitening Purple: 16,900 won

・Whitening Pink: 15,900 won

Purple and pink are positioned as the “whitening” line, while the normal version is geared more toward everyday use.

Vussen（ビューセン）: Choose by the number, from a dental manufacturer

Vussen（ビューセン）is a series developed by a Korean dental manufacturer.

The higher the number printed on the package, the stronger the whitening effect is designed to be, with No. 28 said to be the most popular.

Those trying it for the first time or concerned about irritation may choose to start with No. 15.

When a staff member tried No. 28, the smooth, polished feeling after brushing was impressive (results vary from person to person).

✅ Vussen prices and how to use it

・Vussen 15 (80g): 11,000 won

・Vussen 28 (80g): 11,000 won

The recommended usage is twice a day, using approximately 2 cm. Avoiding overuse is recommended.

With its easy-to-understand design of “higher number = stronger,” you can choose gradually according to the condition of your teeth.

Colgate（コルゲート）: A lineup not generally distributed in Japan

Colgate is an American brand, and because Korea carries product lines that are not generally available in Japan, some people specifically buy them to take home.

There is a line containing 5% hydrogen peroxide, making it a popular choice for those seeking stronger whitening.

The price range is also relatively affordable, making it easy to buy in bulk.

When a staff member tried it, the mint flavor felt quite strong and left the mouth feeling refreshed (the level of irritation varies from person to person).

✅ Colgate Price Guide (100g)

・Optic White: 8,800 won

・Blue: 4,300 won

・Green: 4,300 won

However, the ingredients are relatively strong, so some people may experience irritation. If you are concerned about the condition of your teeth or gums, it is best to adjust the amount used without overdoing it.

Which one is recommended for you?

Here is a simple selection chart to help you decide.

✅ Recommended by type

・Sensitive teeth or first-time users → EUTHYMOL or Vussen15

・For thorough whitening → Vussen28 or Colgate

・For enjoying the packaging too → EUTHYMOL (My Melody collaboration)

Things to be sure to check when taking them home

Many Korean toothpastes now come in sizes of around 100g.

In such cases, they are often not allowed in carry-on baggage, so it is safer to put them in your checked baggage.

✅ Tips for planning and transportation

・Toothpaste is treated as a liquid or gel, so amounts over 100ml are not allowed in carry-on baggage

・If buying multiple tubes, plan from the start to put them in your checked baggage

・Leaving enough room in your suitcase for the return flight will help you avoid rushing

If you would like to see a complete list of souvenirs and shopping items for your trip to Korea, be sure to check out the other articles by YEPPURIKO as well.

✨ Summary

☑ EUTHYMOL for those who prioritize packaging or are trying it for the first time

☑ Vussen (15→28) for those who want to choose gradually

☑ Colgate for those seeking stronger effects

☑ Around 100g is safest in checked baggage

☑ Choose gradually according to the condition of your own teeth

Frequently Asked Questions (FAQ)

Q. Can toothpaste be carried onto the plane?

A. If it exceeds 100g (100ml), it is treated as a liquid or gel and cannot be carried onto the plane. We recommend packing it in checked baggage.

Q. Which whitening toothpaste from Olive Young is the most popular?

A. The three brands EUTHYMOL, Vussen, and Colgate are consistently popular. In particular, Vussen28 and the EUTHYMOL My Melody collaboration seem to be popular choices as souvenirs.

Q. Can it be used on sensitive teeth?

A. The strength of the sensation varies depending on the product. If you are concerned, it is reassuring to start with milder lines such as EUTHYMOL or Vussen15. The product that suits you will vary depending on your condition.

Q. How many can I purchase at once?

A. In general, there is usually no problem as long as they are for personal use, but customs regulations may change. We recommend checking the latest information.

📱 Check out more Korea travel information

If you want to see more shopping lists for trips to Korea, check the latest information on the official YEPPURIKO Instagram! We share the latest recommendations from Olive Young and tips for traveling to Korea.