rom&nd Soybean Edition is three months ahead in Korea.

In conclusion, if you’re planning a trip to Korea, the quickest way to get rom&nd (rom&nd・롬앤)’s limited “Soy Milk Edition” collection is to buy it there. In Korea, it was released early at the end of May, while in Japan, it will be sold early at Loft, PLAZA, and @cosme on August 29, followed by its official release on September 11.

In other words, if you wait for the Japanese release, you’ll get your hands on it about three months later than in Korea. What’s more, in Japan it will only be available at select offline retailers. For limited-edition shades immediately after launch, be sure to factor in the time needed to visit multiple stores.

However, buying it in Korea isn’t necessarily always the better deal. That’s because the Japan-exclusive sets aren’t available there. The answer depends on what you prioritize, so I’ve organized the details by item, number of limited-edition shades, and price✨

First, what’s being released?

The collection is based on the makeup trend “Moll Moll Makeup” (몰몰メイク), which is gaining popularity in Korea. “Moll Moll” is a Korean expression that conveys nuances such as “soft” and “muted tones.” It is a technique that uses low-saturation colors consistently across the skin, brows, and lips to create a soft, airy look. The key colors for this collection are white beige and gray beige, reminiscent of soy milk blended in.

The collection features limited-edition shades of three popular items.

1️⃣ The Juicy Lasting Tint (2 limited-edition shades・3.5 g each)
Neutral tones with reduced redness. This is the centerpiece of a muted lip look.

2️⃣ Juicy Flash Lip Oil (3 limited-edition shades・4.5 g each)
A formula that combines shine with a soft, mellow color payoff. It has the most shades in the collection, with three in total.

3️⃣ Han All Brow Cara (2 limited-edition shades・9 mL each)
Milky beige naturally softens the appearance of the brows. The key to Moll Moll Makeup is the brows rather than the lips.

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Comparing Korean and Japanese prices

Based solely on the figures officially announced, the comparison looks like this.

Item	Limited Edition Shades・Size	Korean Price	Japanese Price
The Juicy Lasting Tint	2 shades／3.5g	9,900 won	¥1,320
Juicy Flash Lip Oil	3 shades／4.5g	—	¥1,485
Han All Brow Cara	2 shades／9mL	12,000 won	¥1,210
Color Gloss Set (Japan-Limited Design)	—	Not available	¥1,595
Juicy Flash Lip Oil Set (Japan-Limited Design)	—	Not available	¥1,760

The Korean prices are based on the rom&nd official mall, while the Japanese prices are listed in the FASHIONSNAP announcement article. Since the Korean price for the lip oil could not be confirmed from any published figures, it has been left blank here.

What the numbers show is that exchange rates mainly affect the price difference on the tint side. The brow cara is numerically closer in price in Japan. If you are buying just one item, the price difference is not a reason to decide whether to travel to Korea.

Even so, reasons to buy in Korea include

One is timing. The gap between the country where these products have been on sale since late May and the country where pre-release sales finally begin on August 29 is a full three months. Limited-edition shades are gone once they sell out, so being able to secure them in a place where you can move quickly is a major advantage.

Another is buying in bulk. If you want to pick up all two tint shades, three lip oil shades, and two brow cara shades at once, the price difference adds up as the number of items increases.

Editor's note: The most reliable way to order limited-edition shades is by specifying the shade numbers. The limited-edition numbers for The Juicy Lasting Tint are 41 and 42, for Juicy Flash Lip Oil 09, 10, and 11, and for Han All Brow Cara 12 and 13🔖

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Who Should Wait for Japan Instead

The Japan-limited-design “Color Gloss Set” (¥1,595) and “Juicy Flash Lip Oil Set” (¥1,760) are available only at brick-and-mortar stores in Japan. For those who like collecting different packaging designs, these are the main attractions. They cannot be purchased in Korea.

In Japan, they are available at Loft, PLAZA, and @cosme physical stores. These products are available offline only, so if you were planning to simply place an order online, you will need to change your plans.

The deciding factor is whether you want to secure the shades quickly or get the Japan-exclusive designs. If you want both, the safest option is to pick up individual items during your trip to Korea and add the sets in Japan so you don’t miss out on anything.

These are the two things to check before traveling to Korea

• Note down the shade numbers: 41 and 42 (tints), 09, 10, and 11 (lip oils), and 12 and 13 (brow colors). Even if you can’t read Hangul, the numbers are the same
• Limited-edition shades go quickly: The longer it has been since a collection was released, the more availability varies by shade. If you have a specific shade in mind, act early

Summary

The Soymilk Edition went on sale in Korea at the end of May, while in Japan it had an advance release on August 29 and an official release on September 11. The limited-edition lineup consists of two tint shades, three lip oil shades, and two brow color shades. In Korea, the tint is 9,900 won and the brow color is 12,000 won; in Japan, they are priced at 1,320 yen and 1,210 yen, respectively.

If you only want one individual item, waiting for the Japanese release won’t put you at a disadvantage. However, if you want to secure multiple limited-edition shades, the timing of your trip to Korea is the key. The two Japan-exclusive sets are not available in Korea, so it’s best to consider those separately.

Frequently Asked Questions

Where can I buy the Soymilk Edition in Japan?

At physical Loft, PLAZA, and @cosme stores. Advance sales begin on August 29, followed by the official release on September 11. This time, the collection will only be available at offline retail locations, so it’s best to check the store’s inventory before visiting.

Is it cheaper in Korea?

It depends on the item. The Juicy Lasting Tint costs 9,900 won in Korea and 1,320 yen in Japan, while the Han All Brow Cara costs 12,000 won in Korea and 1,210 yen in Japan (official prices in each country). Exchange rates mainly affect the price difference for the tint, but for a single item, the timing of availability is a more practical advantage than the price difference.

What kind of makeup is Mormol makeup?

It is a Korean beauty trend that unifies the skin, brows, and lips with low-saturation colors to create a soft, airy look. Mormol is a Korean term referring to “pale” or “muted tones.” This collection is based on creamy white beige and gray beige shades that look as though they have been mixed with soy milk.