Korean Makeup Experience: Typical Prices and How to Book Right

To start with the bottom line: if you're getting your makeup done in Korea, budget 150,000–250,000 KRW for makeup only, or 450,000–550,000 KRW including a studio photoshoot. Once you understand this, all that's left is choosing a salon and figuring out how to book.
And here's another thing that's surprisingly little known: location. Most of the salons that come up for makeup experiences are clustered within a 4–12 minute walk of Apgujeong Rodeo Station. In other words, it's easy to plan your day's route around them.
Language, however, is a separate issue. Salons where Japanese is spoken are limited, and if you don't sort this out first, you'll stumble at the booking stage. Let's go through these four points in order: pricing, area, language, and booking channels.
Key points of this article
① Makeup only: 150,000–250,000 KRW / With photoshoot: 450,000–550,000 KRW ② Salons are concentrated within a 4–12 minute walk of Apgujeong Rodeo Station ③ Four salons offer Japanese-language support: DIOD, DAYDAY, GOSHEN BEAUTY, and FREAK ④ Naver Reservation is the standard booking method; LINE, KakaoTalk, KKday, and Klook also work
Pricing comes in two tiers. The dividing line: "Are you doing a photoshoot?"
The reason the price range looks so wide is that there are two types of service. Are you getting just the makeup, or bundling a studio photoshoot with it? This nearly doubles the price.
| Plan | Approximate price | Best for |
|---|---|---|
| Makeup only | 150,000–250,000 KRW | Getting glammed up before sightseeing or a fan event |
| Makeup + studio photoshoot | 450,000–550,000 KRW | Idol-concept shoots or getting Korean-style ID photos |
The photoshoot package may look expensive, but Korean studios include retouching after the shoot as standard. Some photo studios will even edit your ID photos to a flattering finish, so beyond a travel keepsake, they're also practical. Funliday's salon roundup also cites this two-tier price range as the benchmark.
To give a specific example, a makeup session at Bit&Boot, famous as a go-to salon for idols, costs 220,000 KRW. That's toward the upper end of the range, but this salon is frequented by many idols including BTS, TWICE, and SEVENTEEN, and Won Jung-yo, who does TWICE's makeup, is on staff. Note upfront that there is no Japanese-language support, and bookings are through Naver Reservation only.

These 4 salons speak Japanese
Of the 10 salons featured, the following four offer Japanese-language support.
- DIOD
- DAYDAY
- GOSHEN BEAUTY (Goshen Beauty)
- FREAK (Freak)
With makeup, your satisfaction comes down to whether you can communicate "how you want to look." How much glow to add, how bold the lip should be—these fine adjustments are hard to make without words. If it's your first Korean makeup experience, starting with these 4 salons is the safe bet.
On the other hand, if there's a specific artist you want, prioritize the person over language. If you prepare a translation app and about 3 photos of the finished look you're going for, you can communicate quite well.
Editor's note: Photos of "someone with similar facial features wearing the makeup" communicate better than "photos of your favorite idol." The fastest way is to show one photo each for base, eyes, and lips.

Naver Reservation is the standard way to book. Travel sites are another option
The standard booking route is Naver Reservation. Depending on the salon, you can also book slots via LINE, KakaoTalk, or even travel booking sites like KKday and Klook.
- Naver Reservation: The basic route common to nearly all salons. Often bookable without a Korean phone number, but the interface is mostly in Korean
- LINE / KakaoTalk: If you can use these with a Japanese-friendly salon, things get much easier. You can also send detailed requests
- KKday / Klook: Complete everything including payment in a Japanese-language interface. Prices are fixed in advance, so you can plan your budget
If you dislike hassle but want a guaranteed spot, KKday or Klook is the way to go. If you want to discuss details, use LINE or KakaoTalk. That's the right way to choose.
On the topic of timing, some salons open early in the morning. Being able to get your makeup done before heading out sightseeing or before a fan event is something only possible on-site. 💄

What makes Korean makeup different anyway? The key is "skin texture"
Knowing this before your appointment helps you understand the finished look faster. Korean makeup has 3 core elements.
1. The base emphasizes glowing skin
The foundation is glass skin (mulgwang)—skin that seems to glow from within. Rather than a matte finish, it keeps a dewy freshness. That's why dryness is the enemy, and why there's such a huge variety of face masks in Korea—daily hydration care is a given.
2. Subtle dimension
Create natural shading by adding shadow along the nose bridge and around the eyes, then use highlighter to add dimension. The key is to keep it "subtle." Don't apply it heavily so it looks like obvious makeup — keep it within the range of light correction.
3. Natural, but still flattering
The current trend is makeup that doesn't look heavy yet leaves an impression. Layer translucent colors softly, and blur the lip line with a gradient effect. Rather than making features stand out sharply, aim for a look that naturally draws the eye.
| Category | Korea | Japan |
|---|---|---|
| Base | Glow-focused "glass skin," porcelain-like evenness | Soft, semi-matte finish |
| Lips | Blurred gradient lip + glossy shine | Defined lip line, pink/coral tones |
| Eyeshadow palette | 9–10 colors. Layering subtle variations within the same tone family | 4 colors (base, main, accent, pearl) |
The difference in the number of eyeshadow colors reflects a difference in philosophy. In Korea, similar shades chosen with personal color in mind are layered little by little to build nuance. When you get your makeup done at a salon, this layering technique is where the difference shows most. ✨
Who this is for
- You want to experience makeup like your favorite idol or actor at least once
- You want a K-pop idol concept photoshoot as a keepsake
- You want to enjoy your trip or fan events with Korean-style makeup
- You want to update your everyday makeup with a Korean touch
- You want Korean-style ID photos (job-hunting photos, commemorative shots)
The last one — ID photos — is especially cost-effective since it's both practical and a keepsake. If you're considering a plan that includes a photoshoot, it's a good idea to check at booking whether ID photos are also available.
Summary
Budget-wise, expect 150,000–250,000 KRW for makeup only, or 450,000–550,000 KRW including a studio shoot. Most salons are within a 4–12 minute walk of Apgujeong Rodeo Station, so it's easy to plan makeup in the morning and shopping nearby in the afternoon.
If you want Japanese-language support, choose from these four: DIOD, DAYDAY, GOSHEN BEAUTY, and FREAK. If you're choosing by artist, an idol-specialist salon like Bit&Boot is another option. Your next step is simple: first check whether your desired date still has slots available on NAVER booking. For popular salons, the right move is to book as soon as your schedule is set.
FAQ
Can I get a makeup experience in Korea without a reservation?
Reservations are generally required. NAVER booking is the standard route, and depending on the salon, you can also book via LINE, KakaoTalk, KKday, or Klook. Popular salons fill up quickly, so it's best to book as soon as your travel dates are confirmed.
Which salons offer Japanese-language support?
Four salons: DIOD, DAYDAY, GOSHEN BEAUTY, and FREAK. Other salons don't offer Japanese support, so things will go more smoothly if you prepare photos of your desired look and use a translation app.
How much is the price difference between makeup only and makeup plus a photoshoot?
As a guideline, makeup only runs 150,000–250,000 KRW, while packages including a studio shoot run 450,000–550,000 KRW. Photoshoot packages typically include retouching of the final photos, and some places also offer Korean-style ID photos.
Related Columns
- Korea Starbucks LEAF TO COFFEE: 6 items, 2 mugs not in stores
- Busan PASS: The Difference Between BIG3 and BIG5
- 8 HYBE sacred spots and how to get around Seoul
- When it comes to taking Korean ramyeon home, the deciding factor is the toppings
- The 3 Korean transit cards — which one is actually the right choice?
- Seoul FW: The Right Way to Enjoy 7 Days for Free