3 cosmetic brands created by MUAs who made K-POP idols shine

🎯 Why are “MUA-created cosmetics” so popular?

MUA cosmetic brands launched by makeup artists (MUAs) who have supported K-POP idols on stage are filled with professional expertise and the desire to create products they personally wanted to use.

This time, we’ll explain the three brands attracting attention—【Wonjungyo / JUNG SAEM MOOL / PYT】—based on their individual features.

Cosmetics born from marketing have a different starting point. That is why MUA cosmetics have earned such special support among Korean beauty products.

✨ Wonjungyo ― Excitement from a pioneer of aegyo-sal makeup

This is a brand supervised by Wonjungyo, known as TWICE’s exclusive MUA.

Her dedication to eye makeup is so profound that she is called a “pioneer of aegyo-sal makeup.”

The brand’s concept is to “deliver the excitement of the first day you ever put on makeup.”

Eyeshadow palettes and mascaras are signature products, and their meticulous designs continue to attract more fans.

✨ JUNG SAEM MOOL ― 32 years of experience distilled into a single item

This is a brand launched under the name of a legendary Korean MUA with more than 32 years of experience.

JUNG SAEM MOOL is known for popularizing the concept of “clear, radiant makeup” in Korea.

That aesthetic is embodied in the products themselves.

One particularly noteworthy item combines concealer and foundation in a single product. It is an example of a “wouldn’t it be nice to have?” idea from the professional setting becoming a product as is.

✨ PYT ― A new brand launched in 2025 by an MUA who also works with LE SSERAFIM

This is a brand launched in June 2025 by Dasom, an MUA who also works with members of LE SSERAFIM and TWICE.

Centered around glitter products, it has been making waves with the pigmentation and shine seemingly inspired by K-POP stages.

As the brand is still in its early stages, people are also watching closely to see how it develops.

✨ Summary ― How should you choose among the three brands?

☑ Want to focus on eye makeup and aegyo-sal → Start with an eyeshadow palette from Wonjungyo

☑ Want to prioritize creating clear, radiant skin → Check out JUNG SAEM MOOL’s base makeup products

☑ Interested in stage-inspired glitter → Follow PYT’s official social media for new product updates

☑ During a trip to Korea, check each brand’s official social media in advance for directly operated stores and stockists

☑ What these three MUA cosmetics have in common is that they were “created by professionals who felt the need for them in the field.” Keeping that in mind when choosing a product naturally broadens your ideas about how to use it.

🎯 Frequently asked questions

Q. Where can I purchase Wonjungyo?

It is mainly available through official online shops and select shops in South Korea. Since the latest information on stores carrying the brand is often announced on official social media, checking before traveling to Korea will make things go more smoothly.

Q. Is JUNG SAEM MOOL available in Japan?

It may be possible to purchase it through some Korean cosmetics shops and cross-border e-commerce platforms. Since stock availability varies depending on the time of year, looking for it locally during your trip to Korea may give you more options.

Q. There is still little information about PYT. Where can I get the latest updates?

Since it is a brand that launched only recently, in June 2025, the best way to stay informed is to follow its official social media accounts. Information may also be shared on the social media accounts of Dasom, the brand's MUA.

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