Chinese tea CHAGEE, which Wonyoung is also hooked on, has arrived in Korea!

IVE's Wonyoung introduced it during a livestream, putting it in the spotlight 🍵 What is the premium tea “CHAGEE (霸王茶姬)” that has not yet arrived in Japan? ✨

The premium tea brand from China that drew attention after IVE's Wonyoung said “Delicious!” during a livestream
“CHAGEE (霸王茶姬／パーワンチャージー)”.

Recently, it has also become a hot topic that preparations are underway for its entry into Korea.
Since the brand has not yet arrived in Japan, many of you are probably curious about it.

This time, we’ll introduce everything from CHAGEE’s appeal and information on its expansion in Korea (※based on publicly available information at this time),

to recommended menu items!

🍵 What kind of brand is CHAGEE?

CHAGEE is a premium tea brand founded in Yunnan, China, in 2017.
Its official name is “霸王茶姬 (Pawang Chaji),” and its Peking opera-inspired logo is particularly memorable.

The official website also states that the number of stores worldwide exceeds 6,000.
What’s more, CHAGEE was listed on the Nasdaq in the United States in April 2025.
It is gaining attention as a “tea brand” with strong momentum.

✨ Wonyoung also highly praises it! The appeal of CHAGEE

The defining feature of CHAGEE is that, rather than piling on toppings, “the aroma and aftertaste of the tea itself” take center stage.

• ・　The aroma of the tea leaves gently spreads first

• ・　The richness of the milk follows afterward

• ・　Many of the drinks are designed to be less sweet (with sweetness adjustable in some cases)

This type is especially appealing to those who like “milk tea with a strong tea flavor.”

🇰🇷 When and where will the Korean store open?

At this point, Korean media reports say that preparations are underway for its entry into Korea, and
the opening date and location have not yet been confirmed.

※You may also see mentions of areas such as “Gangnam” on social media,

but information released before the official announcement may change, so it is best to add an update once confirmed details are available.

🫖 Must-try! Recommended menu items (classics)

If it is your first time, start with one of the popular classics.

伯牙绝弦 (Boyajuexian)
Often introduced as a signature menu item popular with those who like jasmine-style aromas.
Many people say, “Start with this one,” so it is a great choice if you are unsure ◎

万里木兰 (Wanli Mulan)
Black tea-based milk tea.
For those who like a strong tea flavor balanced with milk.

桂馥兰香 (Gui Fu Lan Xiang)
For those who enjoy the elegant fragrance of osmanthus.

※Menu names and notation may vary depending on the store/country.

💡 Points to know when ordering

・　Adjusting sweetness: You can often choose from options such as unsweetened, less sugar, or regular

→ If it’s your first time, starting with “less sugar” is a safe choice

・　“Tea enjoyment” style: There are many menu items designed not necessarily around tapioca

📸 The packaging is cute too

CHAGEE has sophisticated cup and package designs that make you want to capture them in photos.
As a “drink not yet available in Japan,” it’s an easy choice to add to your café-hopping list for a trip to Korea🍵✨

🌏 Will it launch in Japan?

At present, there has been no official announcement of a full-scale launch in Japan.
If you want to “get ahead of Japan by trying it in Korea,” be sure to keep an eye out once information on its launch in Korea is confirmed.

☕ “Tea” not yet available in Japan to check out on your next trip to Korea

CHAGEE has attracted attention after being featured in Wonyoung’s live stream.
Once there are further updates on its expansion into Korea, we’ll summarize them clearly again on Yeppuriko!

Yeppuriko has brought you information to help you enjoy Korea more closely and with peace of mind.