In Korea, the atmosphere of a store changes depending on which floor it’s on.

In Korea, you can generally get a sense of a store’s vibe from which floor it’s on. ・1st floor: Focused on quick turnover, easy to enter ・2nd–3rd floors: Cafés and more relaxed places ・Basement: A stronger local feel This trend is fairly common in Seongsu (Seongsu) and Hannam-dong (Hannam-dong). When looking for a place, the floor number can also be a helpful clue.