Make this your winter trip to Korea! The Ultimate Guide to THE HYUNDAI SEOUL ☃️

Enjoy the best winter at the huge shopping mall in Yeouido, where you can stay comfortable all day even on cold days✨

Have you ever been surprised by how much colder Korean winters are than you expected?

Seoul's winter temperatures often drop below zero,

making sightseeing that involves walking around outdoors quite challenging.

Especially from January to February, the cold can really seep into your bones.

But don't worry!

At The Hyundai Seoul in Yeouido, you can spend the entire day warm and comfortable.

Opened in 2021, it is one of Korea's largest shopping malls,

with approximately 600 stores spanning from the second basement level to the sixth floor above ground.

Gourmet food, shopping, and photo spots—all can be enjoyed within the building.

Plus, it’s directly connected to the station underground, so there’s no need to worry about getting wet in the snow or rain.

Today, we’ll give you a complete guide to enjoying The Hyundai Seoul, perfect for a cold winter day.

🏢 What kind of place is The Hyundai Seoul?

Let’s start by checking out the basic information.

Knowing these details will make your visit even more enjoyable.

Basic Information

Location

Yeouido area

It’s easily accessible from central Seoul and is a popular area along the Han River.

Size

Two basement levels to six above-ground floors—8 floors in total

It boasts an impressive total area of approximately 105,000 square meters.

Number of stores

Approximately 600 stores

You’ll find everything from fashion, cosmetics, cafes, and restaurants to interior goods.

Access

Direct underground access from Yeouido Station on Subway Lines 5 and 9

Simply travel approximately 500 meters on the moving walkway.

The convenience of arriving without getting wet, whether it’s raining or snowing, is unbeatable.

Business Hours

Weekdays (Monday–Thursday)

10:30–20:00

Weekends (Friday–Sunday)

10:30–20:30

6th-floor food court

10:30〜22:00

It’s also convenient when you want to enjoy dinner at your leisure.

Concept

The theme of The Hyundai Seoul is 【retail therapy (healing through shopping)】.

It is a new style of space that stands apart from conventional department stores and shopping malls.

With nature and art seamlessly integrated throughout, the interior resembles an art museum.

You can enjoy not only shopping but also the space itself.

It has also become a hot topic as a filming location for the popular drama 『Queen of Tears』.

If you’re a drama fan, there will surely be many moments when you’re moved to think, 【This is where that scene took place!】

It’s also a special place for fans of Korean entertainment.

❄️ Reasons to Visit The Hyundai Seoul in Winter

Why is it especially recommended in winter?

Here’s a detailed explanation of why.

【Reason ① Not Affected by the Weather】

Seoul’s winter weather is unpredictable.

It may suddenly snow, or a cold wave may make it difficult to go outside.

But at The Hyundai Seoul, you can access it directly underground from the station, so you won’t get wet at all.

Bundle up well with a thick coat and scarf,

and once you get off at the station, you’re already at your destination.

This convenience is truly appreciated when traveling in Korea during winter.

【Reason ② Spend the Entire Day Indoors】

Breakfast at a café, shopping, lunch, exploring photo spots, a café break, and dinner.

You can do all of this without leaving the building.

You don't need to go outside at all, so there's zero time spent enduring the cold.

It's especially perfect for those who 【don't like the cold but still want to enjoy traveling in Korea】.

【Reason ③ Comfortable with Heating】

The heating inside is kept at a comfortable level,

so you can take off your thick coat and relax.

You don't need to carry around a heavy coat,

and it's great to be able to shop comfortably with less to carry.

There are also rest areas on each floor, so you can sit down and take it easy when you're tired.

【Reason ④ Lavish Winter-Only Events】

Especially during the Christmas season from November to December, the decorations are incredibly lavish.

A spectacular Christmas event is held—something only possible at one of Korea's largest shopping malls.

So many people visit specifically for this.

I'll introduce it in detail in the next chapter.

🎄 Winter's Highlight! Enter a Dream World at H Village (5th Floor)

When it comes to winter at The Hyundai Seoul, it's all about H Village.

The Sounds Forest area on the 5th floor

is transformed into a Christmas wonderland in winter.

2024-2025 Season Information

■ Event Period

November–December

Limited to the Christmas season.

■ Theme

【Harry's Moving Grand Theater (Le Grand Theatre)】

A fantastical world inspired by the circus.

■ Scale of the Decorations

Approximately 10,000 LED lights used

11 circus theaters appear

A truly breathtaking scale.

【Highlights】

① 8-meter-tall Rotating Christmas Tree

The glittering tree slowly rotates as it sparkles,

captivating you just by looking at it.

A beautiful photo spot that looks stunning from any angle, whether from the front or the side.

② Colorful Circus Tents

Tents decorated with red, blue, and gold velvet curtains line the area,

making you feel as though you are in a real circus venue.

③ Hot Air Balloon Objects Floating from the Ceiling

Colorful hot air balloons hang from the ceiling,

turning the entire space into a dream world.

When you look up, you feel as though you have wandered into another world.

④ Magic Theater and Music Theater Displays

Each of the 11 themed theaters has different decorations.

It takes more than 30 minutes just to walk around and see them all.

 【How to Make a Reservation】

H Village is so popular that reservations are required.

But don't worry.

I'll explain exactly how to make a reservation.

■ Advance Reservation (NAVER Reservation)

Advance reservations can be made through the NAVER app.

However, competition is quite fierce, and slots may fill up quickly.

A Korean phone number is required,

so it may be somewhat difficult for travelers.

■ Same-Day Reservation (QR Code)

Scan the QR code near the escalators on the 2nd to 4th floors

to make a same-day reservation.

The reservation page is updated daily at 11:30,

so try accessing it around that time.

You will be added to the waiting list and receive an SMS notification when your turn comes.

■ Insider Tip

Actually, it’s okay even if you can’t get a reservation.

You can look down on H Village from above from the restaurant area on the 6th floor.

The view from above is beautiful enough,

so those who couldn’t get a reservation can try this option.

Some even say that you can see the whole picture and take more photogenic photos.

🍽️ Must-Try Winter Gourmet Course

On cold days, there’s nothing better than warming up with a hot meal or a delicious café.

Here’s a recommended gourmet course at The Hyundai Seoul.

Breakfast: London Bagel Museum (B1)

Currently the most popular bagel shop in Korea, with the longest lines.

Its adorable exterior, inspired by a street corner in London, gets you excited even before you go inside.

Popular Menu

Maple Pecan Cream Cheese Bagel

The sweet-and-salty combination is exquisite, and so many people come specifically to eat this.

Other popular flavors:

Dark Chocolate

Truffle Butter

Cinnamon Raisin

Perfect for starting a cold morning with a cup of hot coffee.

The bagels have a satisfyingly chewy texture and are very filling.

It is relatively quiet if you go before 11 a.m.

Lunch: Samseonghyeol Haemultang (6th floor)

The seafood hot pot specialty restaurant from the main branch on Jeju Island can also be enjoyed in Seoul.

Haemultang is a Korean seafood hot pot.

Features

Generous portions of crab, shellfish, shrimp, squid, and octopus

A mildly spicy soup that warms you from the inside out

Available to order starting from one serving (traveler-friendly)

A rich flavor enhanced by the seafood stock

Hot haemultang on a cold winter day is simply the best.

The spiciness can be adjusted, so those who are not good with spicy food can enjoy it with peace of mind.

The Korean way is to add ramen or rice at the end.

The soup is delicious down to the very last drop.

Cafe Break: Cafe Layered

A social-media-worthy cafe you will want to stop by during your shopping break.

It is hugely popular among young Koreans and is always bustling.

Why it is popular

Photogenic scones

Limited-time menus that change with the seasons

Stylish interior

A great view from the window seats

The interior decorations are especially given a special version during the Christmas season.

The scone and latte combination is a classic, and the moderate sweetness is a nice touch.

You can relax while resting your tired feet after shopping.

Dinner: Endless Choices at the 6th-Floor Food Court

The 6th-floor food court offers a wide variety of options.

From Korean cuisine to gourmet dishes from around the world, you can choose according to your mood.

Examples of cuisines

Korean cuisine (samgyeopsal, naengmyeon, bibimbap)

Japanese cuisine (ramen, sushi, udon)

Chinese cuisine (malatang, xiaolongbao)

Italian cuisine (pasta, pizza)

Cafes and desserts

What’s more, it’s open until 10 p.m., making it perfect for a late dinner.

After enjoying shopping to your heart’s content, you can dine without worrying about the time, which is a real plus.

Even if you have different tastes from your friends or family, there’s no problem.

Everyone can eat what they like and enjoy it together at the same table.

🛍️ Shopping Spots You Absolutely Have to Check Out

The Hyundai Seoul brings together the latest trendsetting brands from Korea.

Here are some especially recommended shops.

Matin Kim（マタンキム）

A hugely popular fashion brand from Korea.

Known for its simple, sophisticated designs, it is loved by people of all ages.

Classic popular item

Accordion wallet

With a wide range of colors, they’re so cute you’ll want one in every color.

They’re also highly practical and perfect as souvenirs.

Other noteworthy items:

Leather bags

Minimalist accessories

Simple T-shirts and sweatshirts

There are also The Hyundai Seoul-exclusive colors, so you may discover items you can only buy here.

Artist Komplex

A new kind of space where fashion and cafés come together.

It is produced by Ryo, the owner of London Bagel Museum.

Features

Items featuring crow (鴉) motifs are popular

Art-like spatial design

Many limited-edition collaboration products

A must-visit spot for fashion lovers.

It offers a creative world that is enjoyable even just to look around.

Other Noteworthy Shops

depound（デパウンド）

A select shop for Korean cosmetics and miscellaneous goods.

It brings together up-and-coming brands popular among the MZ generation (Millennials and Gen Z).

Interior Goods Shops

There are also many shops offering stylish interior accessories.

Taking home some chic, Korean-style miscellaneous goods as souvenirs is also recommended.

Fashion Floor

A wide range of offerings, from Korean fashion brands to international brands.

You can check out the latest trends all at once.

🌿 A Relaxing Space! Sounds Forest on the 5th Floor

H Village is also beautiful in winter, but Sounds Forest is a relaxing spot you can enjoy year-round.

Even if you visit outside the Christmas season, be sure to stop by.

Features of Sounds Forest

Filled with greenery despite being indoors

Real plants are arranged throughout, making you feel as if you are in a forest.

It is a precious space where you can experience nature in the heart of the city.

Natural light streams in through the skylight

Bright light enters through the glass ceiling, creating an exceptional sense of openness.

It feels especially pleasant on sunny days.

A Quiet and Relaxing Atmosphere

It’s so quiet and peaceful that you’d never guess it’s inside a shopping mall.

If you’re tired from the crowds, this is the perfect place to take a break.

Recommended Ways to Spend Your Time

As a Rest Spot During Shopping

Set down your shopping bags and relax on a bench.

Taking Photos

Photos taken with the greenery in the background all turn out stylish.

Reading or Enjoying a Café

Some people even read while enjoying a drink they brought with them.

A Date Spot

The atmosphere is perfect for couples to spend some relaxing time together.

📸 Must-Visit Photo Spots!

The Hyundai Seoul is Instagram-worthy no matter where you take photos.

Here are some especially recommended photo spots.

Limited to the Christmas Season (November–December)

Hビレッジ in Its Entirety

It looks picture-perfect from every angle.

The best time is especially after sunset, once the lights come on.

Rotating Christmas Tree

Take photos from the front, and capture a video while it’s rotating.

Circus Tent

Take commemorative photos in front of the colorful tent.

Hot Air Balloon Object

A composition looking up toward the ceiling makes for a stylish shot.

Spots You Can Enjoy Year-Round

Sounds Forest

A soothing photo spot surrounded by greenery.

Artworks Throughout the Mall

The artworks scattered across each floor can also be photographed.

Stylish Cafés

There are many Instagram-worthy cafes, including Cafe Layered.

Rooftop Garden

When the weather is nice, you can also enjoy views of the Han River.

🚇 Complete Guide to Getting to The Hyundai Seoul

Here is a detailed guide so that even first-time visitors can find their way without getting lost.

Nearest Stations

Subway Lines 5 and 9: Yeouido Station

Head toward Exit 3.

It is directly connected underground, so simply follow the signs.

Subway Line 5: Yeouinaru Station

Head toward Exit 1.

This station is also connected via an underground passage.

Recommended Route

After getting off at Yeouido Station, head toward Exit 3.

Signs for 【더현대 서울】 (The Hyundai Seoul) will appear, so follow them.

There is a moving walkway, making the approximately 500 m distance easy to cover.

Even with a suitcase, you can get there without any trouble.

Travel Time from Major Areas

From Hongik Univ. Station

Approximately 25 minutes (no transfers)

Take Subway Line 2 → Line 5 directly.

From Myeongdong

Approximately 25 minutes (1 transfer)

Transfer from Subway Line 4 → Line 5.

From Gangnam Station

Approximately 20 minutes (1 transfer)

Transfer from Subway Line 2 → Line 9.

From Seoul Station

Approximately 30 minutes (1 transfer)

Transfer from Subway Line 4 → Line 9.

Easy access from all major areas.

Conveniently located for a stop during your Seoul sightseeing.

✨ Make the Most of Your Visit with a 1-Day Itinerary

We suggest a sample itinerary for getting around efficiently.

10:30 Arrival

Arrive in time for opening.

Weekday mornings are relatively quiet, so you can explore at a relaxed pace.

11:00 Breakfast at ロンドンベーグル

Head to B1.

We recommend going before the queues start to form.

Start your day right with a warm bagel and coffee.

12:00 Shopping ①

Check out the shops that catch your eye as you explore each floor.

We recommend taking a full tour first.

13:30 Lunch at 三姓穴ヘムルタン

Head to the 6th floor.

Since it is slightly after the lunch rush, you should be able to get in relatively smoothly.

Warm up with a piping-hot seafood hot pot.

15:00 Head to the 5th floor (Sounds Forest / Hビレッジ)

After your meal, head to the relaxing spaces on the 5th floor.

If you have a reservation at Hビレッジ, this is a good time to go.

Even without a reservation, you can relax at Sounds Forest.

16:00 Take a Café Break at Cafe Layered

Enjoy some café time to soothe your shopping fatigue.

Recharge for the second half of your day with a scone and a hot drink.

17:00 Shopping ②

Take your time shopping at the shops you scoped out in the morning.

During the Christmas season, the illuminations become beautiful from around this time.

18:30 Dinner

Choose whatever you like and enjoy dinner in the sixth-floor dining area.

Savor a delicious meal to wrap up the day.

20:00 Leave the mall

Pick up some souvenirs and leave feeling completely satisfied.

The station is directly connected underground, so you can feel safe even at night.

In total, you’ll have spent about 9.5 hours there.

That’s the appeal of ザ・現代ソウル—you won’t get bored even after staying this long.

⚠️ Things to Keep in Mind When Visiting in Winter

Here are some points to keep in mind for a comfortable visit.

What to Wear

The indoors are heavily heated

The mall is well heated, so light clothing is fine.

If you wear too many thick knits or layers of HEATTECH, you may feel hot.

It’s freezing outside

However, a thick coat is essential for when you leave or return to the station.

Don’t forget a scarf, gloves, and a hat, either.

Using the lockers

There are lockers where you can store large coats and shopping bags.

Check the location and how to use them at the information desk.

How to Deal with Crowds

Weekends and public holidays are extremely crowded

Especially on Saturdays and Sundays, it is extremely popular even among Koreans.

If you are not comfortable with crowds, it is best to avoid these days.

Weekday mornings are the best time to visit

It is relatively uncrowded from right after opening at 10:30 until 12:00.

If you want to take your time browsing, visiting on a weekday morning is recommended.

Reservations are recommended for Hビレッジ

During the Christmas season, Hビレッジ can involve a considerable wait without a reservation.

Make a reservation in advance, or aim for the same-day reservation slots available at 11:30.

Meal Times

Lunch hours (12:00–14:00) are crowded

Popular restaurants may have lines.

Visiting at 11:30 or after 14:00 will make things smoother.

Dinner is relatively less crowded

The sixth-floor food court is open until 22:00, so a late dinner is no problem.

It becomes a little quieter after 19:00.

Checking Business Hours

Hours differ between weekdays and weekends

Monday–Thursday: Closes at 20:00

Friday–Sunday: Closes at 20:30

Check the closing time and plan accordingly.

The food court is open until 22:00

If you want to enjoy dinner at a leisurely pace, head to the sixth floor.

💡 Useful Information to Know

Finally, we have compiled some information you should know before visiting.

Services Within the Facility

Coin Lockers

Available (check the information desk for details)

Free Wi-Fi

Available throughout the building

Tax-Free Service

Tax-free procedures are available at participating stores

Language Support

English support available, with partial Japanese support as well

Rest Areas

Benches and rest areas are available on each floor

Recommended Souvenirs

Korean Cosmetics

Discover trending Korean cosmetics at places like depound

Fashion Accessories

Matin Kim's accordion wallet is particularly popular

Café Goods

Original goods from popular cafés are also available

Combining Your Visit with Nearby Attractions

Yeouido Park

Famous for its cherry blossoms in spring (be careful in winter, as it is cold)

Hangang Cruise

Available only during summer, but departures are nearby

IFCモール

Another shopping mall within walking distance

🎯 Summary: ザ・現代ソウル Is the Perfect Choice for a Winter Trip to Korea!

Honestly, walking around outside during Korea's cold winter can be tough.

But at ザ・現代ソウル, you can spend the entire day comfortably in a warm environment.

Reasons to Love ザ・現代ソウル

✅ Convenient direct station access, so you won't get wet even in snow or rain

✅ Around 600 stores offer enough variety to keep you entertained all day

✅ Plenty of gourmet food and cafés to choose from.

✅ Plenty of photo spots that look great on social media

✅ Fantastical winter-only decorations at H Village

✅ Entirely indoors, so you won't feel the cold

✅ Visit the filming locations from “Queen of Tears”

The Christmas season, especially November to December, is a special time when you can see the fantastical decorations at H Village.

The dreamlike world created by 10,000 LED lights is sure to become a lifelong memory.

But even outside the Christmas season, you can enjoy yourself with the soothing space of Sounds Forest and the extensive shopping and gourmet options.

A place packed with Korean trends that won't get boring even if you spend the whole day there.

This is the perfect Korean travel plan for a cold day.

Enjoy winter in Korea to the fullest in a warm indoor setting.

Visit The Hyundai Seoul on your next trip to Korea.

You’re sure to be surprised and think, 【I never knew there was such a comfortable way to spend the day】.

You’ll love traveling to Korea in winter even more.

Bringing Korea closer to you with safe and reliable Korean information, 『イェプリコ』 has delivered this to you.